Why social advertising is skewing toward targeting younger audiences with smaller, more affordable products.
Less brand posting, fewer ad dollars — why Meta’s loss is turning out to be Meta’s gain.
As the U.S. heads into a volatile election, Tod speaks with Dr. Alex Davidson, author of “Countering Search Ad Avoidance: How Political Leanings Affect Trust in Search Ads."
A trademark dispute escalates — and thousands of brand web sites are caught in the middle.
They’re tolerant of ads, quick to buy, and fiercely brand-loyal... So why won’t Gen Z trust us?
A new study puts Google’s bid strategies to the test and finds out they do exactly what they promise — sometimes to the detriment of other benefits.
Advertising copy is full of numbers — prices, quantities, phone numbers, and more. But what if marketers have been using numbers wrong this whole time?
That marketing code on your web site could land you in front of a judge soon. The lawsuits, in fact, are already being filed.
X isn't the only one with brand safety issues. A study finds major brands are appearing beside hateful content on YouTube.
With millions of ad dollars lost from an unstable ad platform, why isn’t Meta prioritizing fixing its site?
YouTube's plan to combat the onslaught of AI-generated garbage is to let you [checks notes] create hundreds of your own?!...
New tools, updated ads, fresh codes: All part of Meta's plan to convince you to keep your Q4 media spend with them, if you don't mind.
