Meta's Phantom ads are now promoting offers that do not exist any more — and your brand may be caught up in it. Also: What science says is the perfect influencer video. And more!
One more reason to get your products into Merchant Centre... YouTube expands shoppable video. Facebook Groups get Reels + new admin tools... why a third of retail executives are clearing inventory...
Is it smarter machine learning or a dumbing down? TikTok's new ad product is all about automation. Plus: Is that music on Pinterest pins? Why the worst is yet to come for marketing budgets. And more!
Strike two — is Google running out of chances to steer the cookieless future? Meta is forced to sell off one of its acquisitions. Walmart joins the influencer marketing trend. And more!
$15 billion and counting and Meta's virtual worlds are ghost-towns. Also: California tightens the screws on marketing data. Pinterest adds a Conversions API. TikTok might soon become a podcast app?!
YouTube pulls targeting options from conversion campaigns... Facebook kills off an ad placement... Netflix's ad tier details are finally out... Twitter's testing a way to keep you out of the feeds...
TikTok wants to give you six seconds for free... a study finds most marketing agencies secretly outsource their work now... Amazon's Prime Day prequel was a worrying precursor... And more!
Another day, another data protocol — this time, Google thinks it's cracked the code (again)... More shoppers say they'll use debt to buy gifts... Zuckerberg's Metaverse still fails to impress anyone.
More e-commerce warehouses and fulfilment centres opening, but I bet you can't guess which company's behind them! The ever-creeping scope of Black Friday sales. FedEx warns of a slowdown. And more!
Is the real-life photo app a little TOO real life? Reddit rolls out a big upgrade for media buyers... If TikTok's so good, why is it bleeding money?... And more!
Cease and desist? More like peace and exist. The new Everything app that might reject advertising. The legal battles looming for social platforms. The birth of the mixed media tweet. And more!
Meta adds more Advantage to custom audiences... Google updates Tag Manager... the second-hand holiday buying season ahead... Britain's version of the GDRP is on hold... and more!
