How consumers respond to "woke" advertising, and how your brand can get it right... Check your campaigns: A nasty Google bug is inflating CPC prices... And more!
Everything you need to know from Google Marketing Live including updates to Performance Max campaigns... AR shopping ads are coming to Google Search... And finally, ads are coming to YouTube Shorts...
Meta's new retargeting will cost you... How AI is ratting out influencer ads... Why you can ignore toxic SEO links... Snapchat's new e-commerce partnership.... And more!
American lawmakers want to change the face of advertising as we know it... Mastercard lets consumers pay with a smile... Amazon pays consumers for their data... And more1
How Taco Bell pulled off a two-year ad campaign that feels like anything but an ad... Why one company is paying consumers to say no to third-party data tracking... And more!
A new partnership that may have your ad being featured alongside local break-ins... Yelp launches a new feature to help your business with lead generation... And more!
How marketers are using social media to grow their business... Microsoft punishes us for spammers abusing the system... Vimeo improves your brand's video search visibility on Google... And more!
Why spring might be the best time to poach your competitors' customers... Nearly half of brands planning to hire marketers plan to do so remotely... And more!
Is Elon Musk already be steering Twitter in a different direction? New Google tech makes it even easier for consumers to find your brand's products online... And more!
How your brand can use influencers to boost social commerce sales... Shopify's new tool targets high-intent buyers... And more!
Brands continue to invest in the metaverse, but consumers still can't grasp the concept... How your brand can sponsor a movie trailer with a new cinema ad product... And more!
Why one clever campaign was designed to go unnoticed... Google previews its upcoming ad products ahead of its marketing conference... And more!