Documents unsealed and now we know why Google is in hot water over its ads strategy. Will this year see the rise of the independent digital agency? And more!
Missing some targeting interests? Yes you are. And more than you think. Plus: Best practices for Local SEO. Amazon gets further into bricks-and-mortar. And more!
The big tech platforms have spoken out about the anti-targeting legislation being considered in the U.S. and they are not happy about it. Also: Buy Now Pay Later hits some stumbling blocks. And more!
Will new legislation being considered by American lawmakers kill off audience targeting as we know it? The results are in and Apple's recent changes are destroying email campaigns. And more!
Causation or Correlation? Is there a connection between the soaring inflation we've seen and consumer brand loyalty? Also: Walmart goes NFT. A lesson in testing your creative on dogs. And more!
Did you just lose that RFP to a phantom agency? A big Shopify bug is giving product managers headaches. And more!
Did Facebook and Google collude to kill a competing ad platform? Strange numbers are appearing in Shopify stores. What happens when you remove Accelerated Mobile Pages from your web site. And more!
The surprising effect this holiday season's 6 billion out-of-stock messages had on e-commerce revenue. Is Instagram the only refuge from Meta's overpriced ads — and if so for how long? And more!
Meta is blocking ads for women's health... The lawsuit that could change how media buyers interact with Facebook... Finally, Yoast gets keywords tracking... And more!
A Facebook labour dispute might be delaying your ad campaigns. Google is trying to catch up on manual actions. Instagram's new feature is great for control freaks — I mean "brand managers." And more!
Metaverse? Try Meta-yahn. Consumers seem uninterested, but will the streaming platform losses be your media buying gains? And more!