15, 20, or 25%? What tip option should you give your customers? Science tells us the answer. Plus: Most people think your email newsletter is manipulative. Twitter Spaces are shrinking. And more!
Super Saturday has come and gone, and the numbers did not look good. TikTok's new livestreaming app hits a legal roadbump. A big bug on a big platform may have affected conversion reporting. And more!
The market for backlinks is getting criminal... Marketers are unimpressed by the third-party cookie replacements... Has Google finally solved the biggest problem with local SEO? And more!
TikTok licenses some content from, of all platforms, Facebook. Also: Snapchat says its ROI is particularly good for CPG brands. Your next food delivery might come from a social media platform.
Finally some good news for retailers. How does the Internet's biggest security hole affect your SEO? A huge change to TikTok's For You feed. And who's the next big player in email marketing? And more!
Is the buying season already over? A warning about SEO consultants. Why Instagram isn't talking about its user numbers. How using emotional language could increase your clickthrough rate. And more!
Is Google blocking reviews from your in-store customers? Not even a day after Instagram adds it, Pinterest now has Reply With Video. Where's the money going? Online video & social media. And more!
Facebook executives find the grass isn't greener on the other side... Instagram "borrows" one of TikTok's best features for engagement... And more!
Finally Facebook adds live chat support — but you don't qualify for it. One of the OG SEO tools is being killed off. Why ad buyers are more willing to accept poorer results for brand safety. And more!
Honesty or illusion: How will YOU present your out-of-stock notices to buyers? Also: What does the latest Facebook Oversight Board ruling mean for content marketers. And more!
How do corporate social responsibility programs affect your actual sales? Some of the first data on that is out now, and we have the study author with us. And more!
The Colonel's secret recipe is out — TikTok's addictive content algorithm has been leaked. Also: You talk too much, and that's killing your conversion rate. And more!