Facebook ads are costing more these days. Livestreaming is set to revolutionize e-commerce. Pinterest has an eye on what themes your next campaign should touch on. And more.
Facebook's Q1 results are in. YouTube Shorts views are up (but that's disingenuous). Google's ad sales make a strong recovery. And why are businesses using the LEAST effective video format?
Facebook ROAS is up today — in some cases, way up.American regulators are coming after the social algorithms... Amazon reverses a long-standing policy that affected third-party sellers... and more.
TikTok has created an entirely new ad campaign format just for iOS users... How to increase your IDFA opt-ins... Snapchat's numbers are shockingly good... and more.
What Facebook's algorithm update means for your organic content... Why has influencer marketing jumped to the top spot in digital ad spend.... And Twitter's change to profiles could mean more sales.
Six days and counting. Apple's change to app tracking is on its way. Are you ready? Also, does Google reduce your rank in search if you don't buy ads? That's what one court case is claiming. AND MORE!
How has COVID affected email marketing... Google clamps down on another industry.... Apple will soon charge money for some podcasts.... And inside a popular TikTok influencer campaign.
Facebook pulls yet another analytics tool used by marketers... The biggest challenge yet to Google's new cookie-replacement... Core Web Vitals is delayed... Podcasts come to Facebook... and more.
Facebook Giveth and Taketh Away… Behind the scenes at Pepsi’s remarkable digital transformation, why your online store is scaring off people in their early 20s, and Google adds brand safety tools.
Was machine-learning a mistake all along? Facebook’s idea of helping your business is to send people to your competitors. What is behind the mass exodus of Shopify’s CxOs?
ALSO: A new alliance between two huge marketing data providers…. Instagram engagement levels off…. Here we go with the hiding Likes again… and an easier way to update your Google business profile.
Where are the good CPMs? On YouTube — when you don’t use any video in your ads. Also: TikTok’s demographics are broadening, and a clever marketing campaign on Clubhouse merges three trends.
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