How brands are tiptoe'ing around cultural month promotions amid the American anti-DEI controversy.
Making your product seem more "intricate" than it might actually be can justify higher prices, as consumers perceive products as more valuable,
A trade war and higher tariffs mean higher ad costsβwho pays the price?
How Boomer and Gen-X influencers are cashing in on their life experience β and brands are lining up to work with them.
Google's new search plans boldly go where no search has gone before. And both users and marketers should strap in. It's going to be bumpy.
The company's VP of Analytics has a new book with ad strategies, channel selection advice, creative testing ideas, and measurement tools.
The simple change you can make that will elevate your product's appeal and consumer ratings.
Does being "open" 24/7 in Google really enhance your search rankings?
Consumers plan to halt spending today to protest corporate practices. But will it have an effect on your sales?
An Instagram "glitch" bombards users with violent videos, turning feeds into horror shows, prompting questions of brand safety.
Instagram reveals the metrics that matter for video content success.
The lawsuits have started β and the first out of the gate claims Google's "AI overviews" divert users, leading to significant losses in web traffic and revenue.
