Want more clicks? Stop wasting ad spend on sad keywords
Your brand's TikTok videos are terrible, and I think you know they are.
More than a third of consumers say they plan to spend less this holiday season. How can marketers adapt?
TikTok publishes a surprisingly detailed guide about selling on its platform, amid waning support for a U.S. sell-off.
Meet the hot social media trend that's taking over TikTok and Reels — and why brands small and large are trying it out.
Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes.
It’s the “too good to be true” sales copy killing your conversions.
Consumers expect to be drowning in holiday ads by November. Here's how to overperform in the overwhelm.
Political campaigns are manipulating news headlines for votes. Here's how you can do the same for your own ad campaigns for fun and profit.
We never thought it was real. But the conspiracy nuts were right. Your conversations are being turned into ads.
A widespread Google Analytics bug had marketers in a panic, as their goal and traffic data disappeared.
As marketers weigh the risks and benefits of jumping on board a fast-moving social media trend, will the moment pass them by?
