Want to fix your ad campaigns quickly? New research from Harvard says use simpler headlines.
Brand safety tools claim platforms they measure are '99% safe.' Here's why those numbers are probably not real.
Ad verification tech is under fire, as marketers question whether old-school tools can keep up with modern fraud.
It's happened again. This time, Adobe scrambles to reassure marketers it's not going to steal their work in the service of AI training. But can its track record be trusted?
PLUS: Reddit's new Ads API... LinkedIn's new video ads... Changes to Instagram carousels... and more.
"As much as 75% of [my client's] search ad spend is going to “Other” search terms that they can't even see."
Hackers are gaining access to large accounts through direct messages. Here's how you can lock your account down.
How will users react to having their scroll stopped abruptly by an ad, and being forced to watch it before they can keep scrolling?
Inside Meta’s forthcoming feature that will let you test your brand’s Instagram Reels with people outside your fan base.
Now that Google has confirmed the leaked SEO documents are real, can marketers ever take them at their word again?
It seems so backwards — asking people to buy at the moment you're refunding them. But researchers say... it works.
A disgruntled marketer has leaked thousands of pages of Google's confidential search documentation. It is the biggest leak in the history of Google Search.