Does Slowing Down Your Site Help Your Google Ranking?

Could forcing people to stay longer on your brand's web site move you higher in Google?

TikTok Has Everybody's Eyeballs

So then why is Instagram selling six times as many ad?

Has YouTube Found a Crack in Apple's Ad Privacy Wall?

Swipe Right for Meth

Inside Instagram’s 'massive ad screening failure'

Make No Mistake. TikTok is Not F***ing Around Any More.

TikTok's shopping play is set to lose a half billion dollars. So why have they started banning some of their biggest commerce partners?

The New Shopify: More Self-Service, Fewer Humans

Shopify will soon slash support benefits for its top-tier vendors. Will EVERY platform soon be “pay for help”?

When the News Gets Too Hot for Advertising

Brand safety tools let marketers keep their brand away from wildfire coverage. But should they?

From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In

How one American state’s new labour law is shaking up the influencer industry for young social media stars

“Pay Us to Help You Pay Us”: Google’s Audacious “Paid Support” Experiment

Google experiments with charging small advertisers a fee for ad platform customer support.

From Pixels to Paper: Retail’s Unexpected Full Circle

Major brands like Nordstrom and Zappos are pouring marketing dollars into print. Do they know something we don’t?

Why You Should Avoid Kreativ Spelling in Brand Names

Sure, it’s catchy. But new research shows your “kewl” brand name is hurting your sales.

How the Hollywood Strikes Are Disrupting the Ad Market

The TV Industry Hits the Pause Button. Advertisers Scramble for Plan B.