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X opts out of on brand safety auditing. Is this the nail in the coffin?
Plus: Threads is about to reinvent the hashtag โ how will that affect your brandโs campaigns?
Will Amazon's deals with Meta and Snapchat slow down the Shien/Temu/TikTok rush?
PLUS: YouTube's new "For You" channel features, and new lead-gen options on Meta's platform
Will this leap of faith in ad transparency crumble under the weight of bad actors?
Scarcity Sidelined: The marketing tactic weโve used for generations is hurting your revenue,
Do we really need to summarize... comments?!
Also: TikTok users do spend... Threads keeps improving... and Amazon closes stores you didn't even know existed.
Plus: New Stories API, LinkedIn's disappointing AI, and HubSpot buys Clearbit
PLUS: The agency trend erasing centuries of brand goodwill.
Plus: How technical jargon kills sales, and LinkedIn comes clean on its user numbers