Prophetic Papers: Receipts That Can Predict Purchases

PLUS: Meta puts its AI-based "Advantage+" targeting on all campaign types — some, whether you want it or not.

Why is Apple "Closing" Businesses?

A bug is showing businesses on Apple Maps as "permanently closed" and business owners are furious

The Latest Victim of AI: Lookalike Audiences

LinkedIn is removing a powerful tool for targeting that B2B marketers have relied on for years.

There's No Business Like Slow Business

Amazon's layoffs hit their "Buy With Prime" team, while Google's could affect search quality

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How to Stop the Facebook Admin Spam Messages

Mobile Gaming Grows Up: Is It the Next Big Ad Space?

PLUS: An old-school tracking method gets new life as cookies are put to rest

How Google’s Ad Rep Layoffs Will Affect Marketers

What will the layoffs at Google's large customer team mean for media buyers globally? A former insider tells us.

Inside Meta's Möbius Strip of Support Hell

Meta promises if you pay for the blue checkmark, you'll get better support. But is it true? (Spoiler: Probably not, no.)

Idiots Selling Garbage: TikTok's Latest Commerce Obsession

Plus: Meta removes even more targeting interests. Will all campaigns be one giant broad bucket one day?

Disney Want to Sell You Ads Right in the Feels

We don't know much about Disney's forthcoming "mood and emotions" ad tech, but could it be impactful?

Are X's Bots Are Coming From Inside the House?

Also: Google's advice about author expertise and bylines is confusing some SEO professionals.