Creating a new brand? Your most important decision might come down to a single letter.
Should your product marketing copy say your product is 8% better, or 80% better... when BOTH are true?
Soon, AI influencers will sell your product on livestreams and interact live with viewers. And TikTok wants to be the first to offer it.
Prices Up, Morale Down. What role does Temu have in Meta's recent ad auction instability?
A new report on the PPC industry is out... Google's training its AI on your public Docs... Hootsuite buys a listening platform... and more.
Meta's ad platform has been volatile since mid-February. How much is social media "noise" and how much is real?
Brands have tough decisions to make to maintain their margins. Some turn to "shrinkflation," but it turns out there is a right and wrong way to do it.
ALSO: What post type on LinkedIn will get you more engagement. Snapchat bolsters its agency program. And the new retail media network with more purchase data than you can imagine.
PLUS: Google's "new" ad format might hide your ad behind a scroll — but it's not as bad as you think.
Once considered a fringe media buy, podcasts are attracting the attention of advertisers looking for big reach at cheap prices.
Marketers are using generative AI for more of their work — but can consumers tell the difference? And which version do they prefer? You might be surprised.
How to navigate Google’s ad policies to reach people who are using your competitors’ products — without getting your account banned.
