Brands have tough decisions to make to maintain their margins. Some turn to "shrinkflation," but it turns out there is a right and wrong way to do it.
ALSO: What post type on LinkedIn will get you more engagement. Snapchat bolsters its agency program. And the new retail media network with more purchase data than you can imagine.
PLUS: Google's "new" ad format might hide your ad behind a scroll — but it's not as bad as you think.
Once considered a fringe media buy, podcasts are attracting the attention of advertisers looking for big reach at cheap prices.
Marketers are using generative AI for more of their work — but can consumers tell the difference? And which version do they prefer? You might be surprised.
How to navigate Google’s ad policies to reach people who are using your competitors’ products — without getting your account banned.
PLUS: Half of the ads on Google search results page are being pushed down by a new content block which is designed to keep people from visiting your brand’s web site.
PLUS: Why is Meta massively overrunning daily budgets? The most likely answer: "Operating as intended."
This is yet another reason why you need to be checking your brand's Internet presence weekly.
Marketing agencies say trust is disappearing in their client relationships, and the worst offenders are client CEOs.
When unbridled enthusiasm backfires in influencer marketing.
